You book a slot.
Your company, your market, and one thing you’ve worked out that most owners haven’t. A few sentences is plenty.
A show by 
Tell Other HVAC Owners How You Got Out of the Truck
Somewhere in your market, an HVAC owner about two years behind you is making the hire you already made and paying for it the same way you did.
HostWe talk for fifteen minutes first.We record for about an hour, remotely.We do everything after that.
Sarah GonzalesHostWe talk for fifteen minutes first.We record for about an hour, remotely.We do everything after that.
Sarah GonzalesHostWe talk for fifteen minutes first.We record for about an hour, remotely.We do everything after that.You · GuestTwo stories, no notes.Your truck counts.You see it before anyone else does.YouGuestTwo stories, no notes.Your truck counts.You see it before anyone else does.
YouGuestTwo stories, no notes.Your truck counts.You see it before anyone else does.You can save them a year of that in about an hour of your time. That’s the whole idea behind the show.
Book My Recording Slot
Pick a time that suits you, and we’ll take it from there.
Who We Put on the Show, and Who We Don’t
| You’re a fit if | Probably not a fit if |
|---|---|
| You’re past the startup stage and have come out the other side of something | You’re looking for somewhere to talk about your services |
| You changed something in the business and can say what it cost you | The honest answer to "what went wrong" is "nothing" |
| You’ve got an opinion most owners in your market would argue with | You’d want the questions in advance so you can polish the answers |
| You run two trucks or twenty and can explain how you got there | You want a company overview rather than a conversation |
We also bring on people who serve the trade and know it. Accountants, recruiters, operators, and the buyers circling the industry right now. If you spend your days inside HVAC companies and you can say something other owners haven’t heard, that counts.
What Happens After You Hit Send
We talk for fifteen minutes first.
No camera. We work out what the episode is about together, so you’re not finding out on the day.
We record for about an hour, remotely.
You need a laptop and somewhere quiet. Your truck counts.
We do everything after that.
Editing, the episode page, the transcript, the clips, and your guest page.
You see it before anyone else does.
If there’s a number or a name you’d rather we cut, we cut it, and we don’t ask why.
What One Hour of Your Time Gets You
The full episode, video and audio, yours to use however you want
Short clips cut for social, so you’re not the one scrubbing through an hour of footage hunting for the good thirty seconds
An episode page with your full transcript, which is what turns up when somebody searches your name or your company
Your own guest page on this site, with your story, your company, and every episode you appear in, in one place you can send to anybody who asks what you do
An hour that keeps paying, because a good episode gets sent between owners for years
One ask in return. When your episode goes live, link to it from your own site. It helps the show, and a link from a podcast that’s published a page about your business helps you back.
The Things We Promise Not to Do
We won’t pitch you. Not on the call, not after it, and not in the follow-up email.
We won’t hand you questions written to catch you out, and we won’t run a clip that lands differently out of context than it did in the room.
We won’t push you for numbers you’d rather not say out loud. Plenty of guests talk openly about margins and revenue, and plenty don’t. Both make good episodes.
How to Prepare: Two Stories, No Notes
Bring one thing you got wrong and one thing you got right. That’s the preparation.
The specifics are what make it useful to the person listening. Not "we improved our hiring," but what you changed about the way you pay, what it cost you, and how many months went by before it started working.
You’ve been rehearsing this episode for years without knowing it.
Put My Name DownQuestions Owners Ask Before They Say Yes
How big does my HVAC company need to be?
There’s no cutoff, and the size of the shop is close to irrelevant. A two-truck company that’s worked out how to keep technicians through a slow winter is more useful to the person listening than a thirty-truck company that hasn’t. What matters is whether you’ve solved something and can explain how. Some of the best conversations come from owners who are still in the middle of it and can describe what’s working and what isn’t. If you’re wondering whether you’re too small, you’re probably the exact person another owner needs to hear from.
How much time does this take out of my week?
About an hour and fifteen minutes in total, and none of it is homework. There’s a fifteen-minute call beforehand to agree on what the episode is about, then roughly an hour of recording, and that’s your part finished. Editing, writing, the transcript, the clips, and your guest page are all on us. We record remotely, so there’s no travel and no studio. Most guests book it into a gap between calls and are surprised it’s done.
Do I need to prepare anything?
No, and the guests who prepare the most tend to give the flattest interviews. We’re asking about things you already lived through, so there’s nothing to revise. If you find yourself writing notes the night before, that’s a sign you’re overthinking it. The one thing worth doing is picking, in advance, the one decision you’d most want to warn another owner about. Everything else comes out of the conversation.
What if I’m not good on camera?
Almost every guest says this and almost none of them are right. It’s a conversation with one person, not a presentation to a room, and it works better when you’re not performing. Sarah asks questions, and you answer them the way you’d answer a peer at a bar after a long day. Anything that goes sideways gets edited out, and you see the whole thing before it publishes. Nobody has ever asked us to scrap an episode.
Is it video or audio, and where does it end up?
Both. We record video and publish to YouTube, and the audio goes out on Apple Podcasts, Spotify, and everywhere else through the RSS feed. The episode also gets its own page here with the full written transcript, which is the part that keeps working long after the release week. You get every format to use on your own site and socials. Nothing is exclusive to us.
Who’s asking the questions?
Sarah Gonzales, who hosts the show. She spent 23 years in the US Foreign Service, co-built and sold a company, and now runs an agency that works with HVAC contractors and nobody else. That means she’s sat with owners at every stage, from two trucks to a sale, so you won’t spend the first twenty minutes explaining how the trade works. She asks the questions another owner would ask.
Somebody two years behind you is about to make your mistake. Say something.
Want to hear one first? Listen to an episode